The ad was produced by Clemenger BBDO, based in Wellington, New Zealand.
According to a statement from from the NZ Transport Agency, the ad is aimed at otherwise careful drivers who consider a certain amount over the speed limit to be "comfortably fast." The commercial's punchline, however, is that drivers are responsible for other people's mistakes, as well as their own.
And when speeding, it can be impossible to keep another's mistake from becoming fatal.
Speed: 107 km/h
Rotations: 2620 RPM