Sales of car head-up displays on the rise

08/07/2013 17:09

Cars with the technology to hit 9.1M by end of decade.
In-vehicle infotainment systems are all the rage in the automotive industry, but another piece of technology is about to ride shotgun in vehicles worldwide: Head-up displays.
Global sales of vehicles with head-up displays are expected to rise to 9.1 million by the end of the decade. Last year, 2 percent of vehicles sold had HUDs; by 2020, that rate could rise to 9 percent, according to IHS Automotive.
Head-up displays project images that appear about seven feet in front of drivers’ eyes. It is most frequently used to display digital speedometers and audio information, but can also be used to show navigation maps.
Head-up displays are also used to display vehicle warning information and can alert drivers — by using flashing colors — if they are too close to the vehicle in front of them.
The idea is to minimize distractions while driving. Instead of a driver pressing an audio control on the center stack, diverting attention momentarily from driving, the driver can continue looking straight ahead and adjust the source, channel or volume by using corresponding buttons on the steering wheel.
The most common use of the displays come in two General Motors Co. brands, Cadillac and Buick. GM introduced the technology a quarter-century ago, but did not play well in its first trial.
BMW, Mercedes and Audi offer headup displays.